How TV Serials Earn Money in India – The Business of Entertaining Millions – 2024
Indian TV serials generate revenue primarily through advertising, influenced by the show's TRP (Television Rating Point). High TRP attracts more advertisers, increasing ad rates. Other revenue streams include product placements within episodes, selling online streaming rights, income from reality show audience voting, and merchandising. The revenue is shared between production houses and TV channels, with careful budget management to maximize profits.